Privacy Policy

1. Introduction

This Privacy Policy explains how Superfluid Pte. Ltd (“Superfluid”, “we”, “us”) collects, uses, discloses, and protects personal data in connection with the website at superfluidlabs.ai (the “Site”) and our training services, workshops, and events. We are committed to complying with the Personal Data Protection Act 2012 of Singapore (“PDPA”).

By using the Site or providing us with your personal data, you consent to the collection, use, and disclosure of your personal data as described in this Policy.

2. Personal Data We Collect

Data you provide directly:

• Contact and registration data: name, email address, phone number, job title, company name, and any other information you submit through contact forms, event registrations, workshop bookings, invitation requests, or waitlist signups
• Communications: messages you send us by email or through the Site
• Payment-related data: billing name and transaction details. Full payment card details are collected and processed directly by our payment providers, not by us
• Event participation data: attendance records, feedback, survey responses, and learning outcome data

Data collected automatically:

• Usage and device data: IP address, browser type, device identifiers, pages visited, referring URLs, and interaction data, collected through cookies and similar technologies
• Analytics and advertising data collected via third-party tools, described in Section 7

Data collected at events:

• Photographs and recordings, as described in Section 6

3. How We Use Personal Data

We collect, use, and disclose personal data for the following purposes:

• Processing and managing event registrations, workshop bookings, waitlists, and invitation requests
• Delivering the Services, including sending pre-event logistics, materials, and follow-ups
• Sharing participant details with trainers and facilitators, and identifying participants to one another at closed-door sessions (see Section 4)
• Processing payments and issuing receipts through our payment providers
• Responding to enquiries and providing customer support
• Sending marketing communications, newsletters, and event announcements where you have consented or where otherwise permitted by law (see Section 5)
• Using feedback and outcome data for research, quality assurance, and service improvement, and publishing testimonials (see Section 8)
• Operating, securing, and improving the Site, including analytics
• Advertising and audience measurement, including retargeting via advertising platforms
• Complying with legal and regulatory obligations
• Any other purpose notified to you at the time of collection, with your consent where required

4. Sharing of Participant Details at Workshops and Events

To deliver our Services effectively:

Your full name, job title, and company name may be shared with the trainers and facilitators of any session you attend, in advance of the session.

For closed-door and invitation-only sessions, your name, job title, and company name may be visible to other participants, for example on attendee lists, name cards, or introductions. By registering for such a session, you consent to this disclosure.

If you have concerns about either form of sharing, contact us before the session and we will accommodate reasonable requests where practicable.

5. Marketing Communications

If you sign up for our mailing list, register for an event, or request an invitation, we may send you emails about our workshops, events, research, and services. Every marketing email includes an unsubscribe link. We comply with the Spam Control Act 2007 in respect of marketing messages. We do not send marketing messages to Singapore telephone numbers registered on the Do Not Call Registry without consent.

6. Photography and Recording at Events

We may photograph or record our events and workshops for marketing, archival, and content purposes. Where photography or recording will take place, we will provide notice at registration, in your confirmation email, or at the venue. If you do not wish to appear in photographs or recordings, inform us at the event and we will take reasonable steps to accommodate you. Published photographs and recordings may identify you by appearance; we will not caption you by name without your consent.

7. Cookies, Analytics, and Advertising Technologies

We use cookies and similar technologies on the Site, including:

• Analytics tools (e.g. Google Analytics) to understand how visitors use the Site
• Advertising pixels and tags from platforms including Meta (Facebook/Instagram), TikTok, and LinkedIn, which collect data about your visit to enable us to measure ad performance and show you relevant ads on those platforms, including retargeting

These third parties may collect data about your online activities over time and across different websites. You can manage cookies through your browser settings, and you can manage ad preferences directly with each platform (Meta Ads Preferences, TikTok Ads Settings, LinkedIn Ads Settings). Disabling cookies may affect Site functionality.

8. Feedback, Outcome Data, and Testimonials

We collect feedback, survey responses, and learning outcome data from workshop participants. We use this data in anonymised or aggregated form for research, benchmarking, quality assurance, and improvement of our Services, and may publish aggregated, non-identifying findings. We will only publish testimonials or feedback attributed to you by name, title, or company with your consent.

9. Disclosure of Personal Data

We do not sell personal data. We may disclose personal data to:

• Trainers and facilitators, and other session participants, as described in Section 4
• Service providers who process data on our behalf, including payment processors, email marketing platforms, event registration and CRM tools, cloud hosting providers, and analytics and advertising platforms
• Professional advisers such as lawyers, accountants, and auditors, where necessary
• Corporate transactions: a prospective or actual buyer or successor in the event of a merger, acquisition, financing, or sale of assets, subject to confidentiality obligations
• Legal and regulatory authorities where required by law, court order, or to protect our legal rights

We require service providers who process personal data on our behalf to protect it to a standard comparable to the PDPA.

10. Legal Basis and Consent

Under the PDPA, we collect, use, and disclose personal data with your consent, or where deemed consent applies (for example, where you voluntarily provide data for an obvious purpose such as registering for an event), or where collection, use, or disclosure without consent is permitted under the PDPA, including under the legitimate interests or business improvement exceptions.

You may withdraw your consent at any time by contacting us (Section 15) or using the unsubscribe mechanism in our emails. Withdrawal may affect our ability to provide certain Services to you. We will inform you of the likely consequences before processing your withdrawal.

11. International Transfers

Some of our service providers are located outside Singapore. Where we transfer personal data outside Singapore, we take steps to ensure the receiving organisation provides a standard of protection comparable to the PDPA, including through contractual safeguards, as required under Section 26 of the PDPA.

12. Protection and Retention

We implement reasonable security arrangements to protect personal data in our possession against unauthorised access, collection, use, disclosure, or similar risks, including access controls and use of reputable service providers. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

We retain personal data only for as long as necessary to fulfil the purposes for which it was collected, or as required for legal or business purposes. When personal data is no longer needed, we will delete it or anonymise it.

13. Accuracy, Access, and Correction

You may request access to or correction of your personal data in our possession by contacting our Data Protection Officer (Section 15). We will respond to access and correction requests within a reasonable time in accordance with the PDPA. We may charge a reasonable fee for access requests and may decline requests where permitted by the PDPA.

14. Third-Party Sites

The Site may contain links to third-party websites, including payment checkout pages and social media platforms. This Policy does not apply to those websites. Review their privacy policies before providing personal data.

15. Data Protection Officer and Contact

We have appointed a Data Protection Officer (“DPO”) to oversee our compliance with the PDPA. For any questions, requests, or complaints regarding your personal data or this Policy, contact:

Data Protection Officer
Superfluid Pte. Ltd
165B Telok Ayer Street, 068617
Email: privacy@superfluidlabs.ai

If you are not satisfied with our response, you may contact the Personal Data Protection Commission of Singapore.

16. Changes to This Policy

We may update this Policy from time to time. The updated version will be posted on the Site with a revised “Last updated” date. Material changes will be notified through the Site or by email where appropriate.